Brand experience agency · Luxury beverages
Taru Events is a full-service brand experience and event production studio for beverage houses. Launch activations, tasting dinners, floral installations, and press moments designed, built, and run by one team, so the brand stays the point.
A beverage brand is not sold in a deck. It is sold in a room — in the light on the glass, the flowers on the table, and how easy it is for a guest to pick up the story and repeat it.
We are producers first and designers second, which means the beautiful thing also has a load-in plan, a staffing sheet, and a vendor contract behind it.
(a) Partnerships
Our longest-running work sits inside the Nestlé beverage portfolio — Sanpellegrino, S.Pellegrino, and Maison Perrier — alongside independent luxury spirits and wine clients.
Nestlé
Global parent house
Programs delivered to Nestlé brand-team standards — compliance, brand books, market approvals, and reporting handled the way a global house expects them.
Sanpellegrino
Italian sparkling
Festa della Donna and CIAO! limoncello activations: Mediterranean set design, lemon-and-azulejo styling, and press-ready arrival moments.
S.Pellegrino
Fine dining water
Chef-table service programs with etched personalised bottles, tiled backdrops, and tablescapes built for the white-tablecloth room.
Maison Perrier
Luxury portfolio launch
A full flavour-portfolio launch — arched product wall, branded bar, and lighting tuned to the can palette.
(b) The studio
Taru Events was built around a simple frustration: beverage brands were hiring a designer, a florist, a fabricator, and a producer — then spending the week before the event making four vendors agree with each other.
We hold all of it. Creative direction, set fabrication, floral design, printed matter, staffing, and the run of show live under one roof and one budget. When the brand team walks in, the palette on the arch matches the palette on the table matches the palette on the can, because the same studio made all three.
Our work spans intimate seated dinners for two dozen guests to multi-room product launches with press, creators, and trade in the same building. The scale changes; the standard does not.
Capabilities
(c) Services
Full-scale product launches for spirits, wine, and premium non-alcoholic brands — from concept territory and spatial design to build, staffing, and strike.
Seated experiences built around the liquid. Menu pairing, table architecture, printed matter, and a service rhythm that lets each pour land.
In-house floral art direction. Every arrangement is sourced and built to the brand's palette — not a rented centerpiece.
Photo-forward environments designed for the way guests actually shoot — considered backdrops, flattering light, and clean brand sightlines.
Distributor showcases, portfolio tastings, and trade programs that move accounts — organised, on-brand, and easy for reps to work.
Before the build: who the room is for, what they should feel, and how the beverage becomes the memory rather than the prop.
(d) Selected work
Maison Perrier France
A custom arched product wall, branded service bar, and moody lighting turned a raw loft into a portfolio showroom. Every flavour got its own shelf line so guests could read the range at a glance.
Legacy at the Table
Twenty-four covers under a glass roof. Gold footed bowls of anthurium, pincushion protea, and garden roses ran the length of the table, punctuated by hunter-green tapers and letterpress menus at every seat.
Arrival Moment
The entry piece carried the whole identity: a plaster-finish arch dressed with cycas palm, anthurium, and amaranthus, sited so every guest photograph framed the mark cleanly.
(e) Process
We start with the liquid and the objective. Who is drinking it, what the brand needs the room to do, and what success looks like the morning after.
A written narrative, palette, and spatial direction. Renders and mood boards so nothing about the night is a surprise.
Fabrication drawings, floral sourcing, rentals, printed matter, and vendor contracting — all held on one production schedule.
Load-in, install, and a run of show our team owns end to end. You host; we run the room.
Strike, vendor reconciliation, and a recap with imagery, guest notes, and recommendations for the next market.
(f) Gallery
Tablescapes, installations, and branded environments photographed on site — no renders, no stock.
(g) Questions
Anything not covered here, ask us directly — we would rather answer than have you guess.
(h) Enquire
Send the brand, the market, an approximate guest count, and what you want people to walk away saying. We reply within two business days with an honest read on fit, timeline, and budget.
taruevents@gmail.comGood to include
